Catalyst Book Club

The more things you will know. The more that you learn, the more places you’ll go. – Dr. Seuss
catalyst book club

Knowledge has the potential to unlock the doors to many opportunities, but it is not enough.

Unlocking the door happens when the knowledge is applied through doing.

Our systematic, community approach to reading will help you learn more and apply your knowledge faster.

Reading is essential for those who seek to rise above the ordinary. – Jim Rohn

August Reading Selections

You know the moments of inspiration that come out of nowhere? Maybe it’s an idea for a product that will change people’s lives, or a way to solve a conflict. No matter the epiphany, this surge of excitement is often as fleeting as the good ideas we abandon too quickly. But what if we took a chance? What if we used our momentum to see our ideas through? Our ancestors used their ideas for change. They took big risks to improve the lives of future generations, doing whatever it took with few alternatives. Now it’s our turn to take the risks and change the world, but we’re comfortable and complacent—even when we shouldn’t be. In The Elephant’s Dilemma, Jon Bostock shares how he took a chance with his fascinating story of business success. He shows how we’re chained to our current reality, and what can happen when we break free and reimagine our future. His book is an urgent battle cry asking us to step forward, live a more fulfilled life, and leave a legacy for future generations.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.


Russ Broomell

Excellent business books and discussions that make me think. The Catalyst Book Club exposes me to points of view I would not get otherwise.Talking through the shared experience of reading with business leaders has been truly eye opening and made me and my business better. Can’t recommend the CBC highly enough.

How Does It Work?

The community selects a book to read each month. Each week, community members share their thoughts, highlights, and observations via group discussions and our digital community.

  • Develop a reading habit
  • Leverage the power of a systematic approach to reading
  • Learn more, faster
  • Gain more insights and understand better by sharing what you have learned and listening to others
  • Develop strategies to effectively apply what you learned from
  • Build new relationships